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New product development is risky business - both when it is done and when it is not. We leverage qualitative creativity into cool, clinical diagnostics that convert the inherent risk into inherent reward.

Identifying the possibilities

See once towering brands stagnate then fall into irrelevance by offering the wrong product at the right price, or the right product at the wrong price. Watch them make changes that that alienate core customers.

Your tried and tested experimention and simulations will help your client eat them for breakfast. Predict uptake with stunning accuracy.

Eyeing the prize

Once the market is familiar with an offering, Bayesian A/B Testing makes light work of pricing questions.

But when the offering is truly novel, where the market, and an anchor price have not yet been established, well that's a different ball game altogether.

These questions asked of marketing science will have profound effects on the future of the your client's offering. Is there an optimal price point?

  • Which price maximises uptake?
  • Which price maximises profit?
  • Which price positions the brand?
  • Which price seeks long term revenue through loyalty?
  • What happens to demand when the competition makes their move?

You can't ask customers what's the most they would pay - because turkeys don't vote for Christmas.

Making it range

A great proposition is not "mission accomplished!" Your client's winning proposition could be stifling their growth.

Your savviest client will be asking...

  • How do I best evolve propositions around different target groups?
  • How could I develop the range to grow overall market share?

The goal is to fit a range together to capture additional share without canabalisation.

Working with survey, sales data, CRM, media spend, web analytics and Big Qual.

Malliavin branding & logos do not appear on our deliverables or DIY tools.

Our go-to techniques.

01Machine Learning
  • Explanatory Modelling
  • Image Recognition
  • Deep Learning
  • Natural Language Processing
  • Optimisation
02Traditional Explanatory
  • Segmentation
  • KANO
  • SEM
  • Penalty Reward Analysis
  • Marketing Mix Modelling
03Traditional Predictive
  • Data Fusion
  • Bayesian A/B Testing
  • Max Diff
  • CBC & Adaptive Conjoint
  • Forecasting
04Data Visualisation
  • Real Time
  • Interactive Analysis
  • Big Qual