Advanced Analytics
Quality data is very expensive but its value grows exponentially in the right hands.
Getting it done right means it won't come back to haunt you. Save time, money, sweat and tears with on demand expert support.
We mine.
We never shoehorn data into black box off-the-shelf software then make you pay for costly licenses for it. Wherever possible, we draw on machine learning to deliver objective, exhaustive and cost effective analyses.
Brute force computing allows us to be 100% confident that every angle is covered.
We model.
Then we model - we test - we dig deeper - because we only care about what is commercially useful, what can be properly evidenced and leads to something your client can actually do something about. If they can't - the whole project is a waste of time. We aren't interested in academic nice-to-knows. We don't think your clients are either.
A data model should tell you only what you need to know, be picture perfect and client ready. Gory technicalities belong in appendices.
We visualise.
Your clients expect interactive, immersive insights that flex to suit the needs of the day.
Data must be re-made human to cement credibility and continue to live on their business, forging your relationship closer. It must stand on its own, beautiful enough to inspire behavioural change, flying high for the critical months following the debrief.
This is the most powerful marketing your agency will ever have.
Malliavin branding & logos do not appear on our deliverables or DIY tools.
Our go-to techniques.
01Machine Learning
- Explanatory Modelling
- Image Recognition
- Deep Learning
- Natural Language Processing
- Optimisation
02Traditional Explanatory
- Segmentation
- KANO
- SEM
- Penalty Reward Analysis
- Marketing Mix Modelling
03Traditional Predictive
- Data Fusion
- Bayesian A/B Testing
- Max Diff
- CBC & Adaptive Conjoint
- Forecasting