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"If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack." - Winston Churchill

Message Optimisation

It's increasingly difficult to achieve significant cut through. A campaign must entertain as well as send the right signals.

We provide interactive tools to select the golden combinations of messages that have the most resonance with targeted audiences.

Media Mix modelling is a staple of marketing science.

Combined with the core ideas from econometrics, we use Media Mix Modelling to evidence where campaign spend is having the most impact. The next step is to evidence ROI by linking spend to web analytics and market share - we demonstrate where and when budget is optimally spent. Rule the cookieless world.

Next Generation Creative Strategy.

A winning campaign is not a witty play on words, its the purposeful use of the signs and signals your customers perceive, sometimes at an unconscious level.

We combine Semiotics with computer vision.

Working with survey, sales data, CRM, media spend, web analytics and Big Qual.

Malliavin branding & logos do not appear on our deliverables or DIY tools.

Our go-to techniques.

01Machine Learning
  • Explanatory Modelling
  • Image Recognition
  • Deep Learning
  • Natural Language Processing
  • Optimisation
02Traditional Explanatory
  • Segmentation
  • KANO
  • SEM
  • Penalty Reward Analysis
  • Marketing Mix Modelling
03Traditional Predictive
  • Data Fusion
  • Bayesian A/B Testing
  • Max Diff
  • CBC & Adaptive Conjoint
  • Forecasting
04Data Visualisation
  • Real Time
  • Interactive Analysis
  • Big Qual